The pre-election period means there’s a lull in blog posts at work so I thought tonight that I could blog for my own pleasure and share some of the things that are interesting me in the land of social media and marketing right now.
Live broadcasting is massive right now! Twitter are to stream NFL games live via their Periscope app and Facebook are in the process of expanded their Facebook Live trail out to all users. A few high profile content creators have been paid by Facebook to use their platform (including the Game of Thrones red carpet evening) and it seems to work well. From a viewer’s point of view the incessant notifications and awful map of who is live right now (without any filtering) are both in serious need of some user experience work but the overall UI for a viewer is pretty good. A few tools are already popping up – I can’t wait to check out BumeBox live prompter – it looks like a great way to keep things organised when doing a live cast. Remember to read the best practice tips! Bonus: here’s what it’s like when the Zuck turns up in your office.
Encryption is a hot topic right now and WhatsApp have just announced end-to-end encryption on their messaging app. There’s a huge debate as to whether or not law enforcement agencies should have access to messages (and how that should be managed locally, nationally or internationally) and I think that this will continue to be a newsworthy topic for some time to come.
Campaigns for use of Plain English have been going since the 1970s but as the internet grows and its demographic expands to include a greater number of non-English speakers the need for using simple language grows. Although it’s an arbitrary and somewhat silly limit, the EasyWrite text editor limits you to only the 1,000 most commonly used English words… fun as an experiment but it proves an interesting point.
In-app video ads are growing in popularity… and research shows that users actually like using video ads as a way to pay for in-game content. I agree that this has the potential to benefit marketers (who see higher engagement from video ads), users (who pay for content with time/eyeballs rather than cash) and game developers (who have the potential for more ad revenue) but I also think that it could be massively detrimental to the game experience if not handled correctly. There still needs to be an improvement in how the user interaction of ads in games and advertisers need to appreciate that they aren’t necessarily going to target someone on the right medium at the right time but that person may still be warm to them. Ad networks need to work on offering a “I’m playing a game right now, but hit me again in an hour” button! (Read the report/summary)
Sometimes the version of a movie that you watch isn’t quite what other people want to watch. Directors cuts have been around since the 1980’s (Blade Runner being a pretty important film where director Ridley Scott had a very different idea of what should be released when compared to the original final cut). Similarly there are a few amazing amateur film editors out there who re-cut or piece together parts of films, tv shows and music videos to create their own preferred version.
Amateur edits of movies have probably always been out there but Baader-Meinhof phenomenon kicked in recently and I started spotting recut versions of films EVERYWHERE so I thought that I’d share some of my favourites.
To fans of the Harry Potter series Severus Snape is a very important character – this recut takes only Severus’ story and puts his most important scenes into chronological order. It may seem whimsical but this makes Snape’s story seem so much sadder than it seemed when told as only a part of the bigger saga.
There is an amazing cut of Pulp Fiction which has the entire film put back into chronological order – unfortunately it looks like it’s been removed from YouTube but it’s worth doing a bit of a google to see if it’s out there somewhere. Something really interesting here is that you don’t need to pay anywhere near as much attention – much of Tarantino’s art as a storyteller has been removed as the interesting leaps are all gone. It feels weird to me – dumbed down without making any changes to the content, just how it’s ordered – but that makes it all the more worthy of a watch. [There’s also a chronological cut of the entirety of the Lost tv series – I’ve not watched it but I’ve heard that it totally wipes out the mystery!]
Star Wars VI:Return of the Jedi featured the epic space battle… but it was muddled up with the Ewok battle and also Han and Darth duelling it out – this video is all pew-pew, no Ewokese. If you’d asked me how long the space battle lasted in ROTJ I’d probably have said 2-3 mins, not the eight and a half that it actually has. Putting it all together totally changes my impression of the film and, in fact, puts the star wars back into Star Wars.
To finish off… there’s Marvel. The Marvel universe is truly massive and the film series is expanding at an insane rate to try to catch up. This summary is 13 minutes of awesome, really giving you the history of the Avengers and all the other characters. But there’s something else out there – all of the movies with all the segments recut into the correct order! I love the idea of this project so much. Needless to say there’s nowhere available for you to download this, you’re going to have to do the epic work yourself…
At the weekend I spent a couple of hours sketching out some ideas for a new app. This app will probably never become anything more than some ideas on paper. CAVEAT: I’m fully aware that there may already be this exact app idea or this exact app name out there but I thought of an idea and drew it out so whatever is out there already isn’t mine and this isn’t theirs either.
The whole app is centered around a map and a button – click the button to alert people to stuff that’s happening (good or bad), pulsing markers appear on the map to show that stuff. Apps need catchy names so this one is called “Shit’s Goin’ Down”. I’m not normally a sweary person… but what the hell!
What could people send alerts for? I was imagining you could use this in bad situations such as flood waters rising, rivers bursting banks, looting, fire, police cordon, fights, powercuts… all mostly centered around warning people. Good alerts are more marketable – bands playing, events, flashmobs, freebies, etc.
M💗P: the minimum that I think that this app would need in order to be useful and fun for people:
Twitter Authentication (to allow the app to send tweets from your account)
Location (to grab your geolocation and add it to the tweet)
Access to Twitter’s API (in order to collect the data to map it)
Location map (to see where things were happening)
Time Degradation (misspelling!) (to allow markers on the map to fade over time)
Button pushes would post tweets. Independent from this the app would then be able to monitor Twitter to gather markers to add to maps.
So… what do you think? It’s a bit of a fun project but I think it has potential.
Meet my latest purchase – a Raspberry Pi! A recent trip to the Edinburgh mini Maker Faire inspired me and I’ve decided to build a night-time trap camera to use at my parents’ and in-laws’ gardens to see if we can get any night-time nature photos.
Set up and turn on the Pi. I was stunned as to how fragile the little thing looked! I was also puzzled as I hadn’t realised I’d need a micoSD… and then pleasantly surprised to see the SD I’d bought was microSD inside an SD converter – phew! (Maybe Past Jono was paying more attention!) I dropped it into the case, added SD, added power, added HDMI to TV, added wifi dongle, keyboard and mouse and it worked like a dream.
Typed startx to load the GUI. Went into wifi settings to add my wifi network. Restarted
Typed hostname -I (note this is capital i) to find out the Pi’s IP address
Connect with Putty – loading IP address above and logging in as “pi” with the password “raspberry”. If you aren’t using Putty ssh pi@XX.XX.XX.XX (where XX.XX.XX.XX is the IP address of your Raspberry Pi). Alternative is to use the Adafruit Pi Finder to find the IP address.
Update the OS sudo apt-get updatesudo apt-get upgrade -y
Attach the camera – “The dedicated camera bus is the ribbon connector closest to the Ethernet port. It’s a zero insertion force (ZIF) design; pull up the two side clips to release the retaining bracket. You need to place the ribbon with the conducting edge-connection pointing away from the Ethernet port and towards the power-connector end of the Pi. Hold the ribbon square in place and push the clips down to fix the ribbon in position.”
sudo raspi-config and select ‘Advanced > Memory_split’ and set to 128. ‘Enable/Disable Camera support’ and select Enable. Select Finish and choose to Reboot.
To welcome in the new year I’m updating this site slightly and saying goodbye to my Metro-inspired homepage and hello to a brand new domain name – http://ellis.scot/. Watch out for other changes here soon!
I’ve made it my tradition to look back over the year come December 31st and it seems to me that this year has been seriously busy and, as a result has flown by. As well as much great music, film and tv which I’ve mostly enjoyed alone (all below) as a family we’ve had great food, great holidays (Durham, Braehead, Norfolk, Hawick, Berwick, camping and Ardnamurchan), great gigs (God Help The Girl and Penguin Cafe), great day-trips (falconry, the Highland Show, the Kelpies and the wildlife park) and so many great Martha moments (the Nativity and the Ryder Cup photoshoot to name just two!). Ruth did the Moonwalk, made cakes for Cakes For Kids and joined a choir – all great to be involved in with her. We also fitted in a fab wedding (and Stag Doo), the Book Festival, Fringe and Festival Fireworks, I went to Rome with work and I brewed approximately once every month… what a crazy year!
Music – My Favourite Music From 2014
Aside from the Disney Princesses playlist, Nick Cope and the Frozen soundtrack here’s what I was listening to:
Nine Inch Nails – saw them again and listen to them loads at work
Foo Fighters – loving the new album and the documentary that went with it
Trent Reznor & Atticus Ross – Gone Girl awesomeness
Muse – loving the Live in Rome performance
Royal Blood – so much noise from a 2 piece!
Ленинград – some crazy Russian-ness
God Help The Girl – a real labour of love
King Creosote – From Scotland With Love is a pretty impressive album
Machine Head – the heavier end of my year’s listening
Chvrches – saw them… it was great
Films – My Favourite Films From 2014
Jack Ryan: Shadow Recruit
The Grand Budapest Hotel
Captain America: The Winter Soldier
Safety Not Guaranteed
Guardians of the Galaxy
God Help the Girl
Where Eagles Dare
Films – My Least Favourite Films From 2014
Nothing could beat “Plan 9 From Outer Space” from last year… but I have seen several films that I gave less than 40% to
Bullet To The Head
Rock Of Ages
Now You See Me
TV – My Favourite TV From 2014
The Walking Dead
Agents Of Shield
Under The Dome
Game Of Thrones
House of Cards
Books – My Favourite Reads Of 2014
I’ve done even less reading than last year 🙁 but here are the highlights:
Gillian Flynn – Gone Girl
Neal Stephenson – Snow Crash
Tom Acitelli – The Audacity Of Hops
Dave Eggers – The Circle
Andrew Davidson – The Gargoyle
There are so many things that it would be awesome to achieve and I’m not so sure that resolutions help… instead I’m going to try to just keep aiming for awesome in everything that I do!
I was inspired to try to rebrew my Lorem IPAsum IPA with a hint of the orange and some spice that has worked well for “Better than a pair of socks” and Kev&Jono’s ESB and lagers.
Boil hops were same as last time but no secondary hops
100g Golden Promise
Small piece of ginger (50g max) grated (full boil)
60 min mash, 60 min boil, no chilling (instead it went into demi overnight to cool)
Mangrove Jack West Coast yeast
Roasted orange peel in secondary for 7 days
3.48 litres with 20g demerara sugar for bottling
OG: 1.044 down to FG: 1.012 making it around 4.7%
Brewclub Tasting Notes:
Called it an IPA, really liked the orange ness. Not getting much in the way of spice.
Love it, spice works well. A unique take on a Christmas beer.
Lots of Orange, hint of ginger, maybe needs more ginger.
1st impression is ginger, then something sweet, maybe dates.
Lovely bitter orange develops. Wish there was more left
Overall I’m annoyed that I didn’t put hops into secondary as originally planned but I’m really happy with the end result. I hope that people enjoy their Christmas presents (along with Kev&Jono’s Imperial Stout AND my treacle chilli stout!).